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Apple Launches iPod Range in New Colors and Sizes

Apple Launches iPod Range

Apple Launches iPod Range in New Colors and Sizes

Apple released its latest version of the iPod touch, giving it better cameras, the same A8 chip as the newest version of the iPhone, and a fresh coat of paint.

The new iPod touch’s rear camera is now 8 megapixels, up from 5 MP in the previous version. It can now take time-lapse video, pictures in slow motion, burst photos and panoramas.

Apple Launches iPod Range

The iPod touch’s 1.2 MP front-facing camera is exactly the same as the iPhone 6’s. It allows people to adjust exposures, record in 720 HD video, and has a timer mode. Since it runs iOS 8, iPod touch customers can access Apple Music, the company’s new streaming music service.

Apple also gave all of its iPods new colors — blue, pink, silver, gold and space gray. The iPod nano and iPod shuffle also have the new colors, but no hardware or software changes.

The release comes as Apple has turned its focus to iPhones over iPods in recent years, after sales of the smartphone overtook the music player in 2010.

The iPod was credited with revolutionising the portable music player market following its launch in 2001, shifting more than 250 million units worldwide by 2012, but sales have fallen as consumers increasingly store and listen to music through their smartphones over the separate device.

Apple Launches iPod Range

This marks the first set of major upgrades to the iPod since October 2012. The iPod hasn’t been a major contributor to Apple’s bottom line in years, but the iPod label still holds a lot of brand value for the company.

The revamped Touch comes at a time when iPod sales Relevant Products/Services have slowed. In the July-September quarter last year, the most recent period for which figures are available, the company sold 2.6 million iPods — down 24 percent from the previous year, and a negligible amount compared to the 39 million iPhones sold in the same quarter.

The new iPods are on sale online and in Apple Stores now. Prices for the iPod touch begin at $199 for a 16 GB model and swings up to $399 for a 128GB version — the largest storage capacity ever for an iPod touch.

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